Brew brief: Powder Highway colab beer supports Avalanche Canada

Four Kootenay breweries, Fernie Brewing Company, Nelson Brewing Co., Whitetooth Brewing Co. and our very own Mt. Begbie Brewing Co. banded together to create a dark saison that was launched in late 2019, just in time for the beginning of the ski season.

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The Powder Highway initiative has resulted in a regional colab beer. Photo: handout

It’s a term you might hear whispered by road-weary travellers from across the globe who come in search of the best snow conditions in the world. The envy of snow sport enthusiasts everywhere, this mecca of the white stuff stretches across seven million acres of the BC Interior and has been romantically dubbed the “Powder Highway.”

Encompassing eight alpine resorts and numerous backcountry huts, lodges, and cat-skiing and heli-skiing setups, the Powder Highway lays claim to the title of birth-place of heli-skiing and cat-skiing and boasts an average annual snowfall of 18 metres.
It’s a catchy name adopted by Kootenay Rockies Tourism to lend some cohesion to an area that has become world-renowned for its snow conditions and terrain, but it has certainly caught on with visitors and locals alike. It’s even been put to use recently by a group of breweries across this legendary landscape.

Four Kootenay breweries, Fernie Brewing Company, Nelson Brewing Co., Whitetooth Brewing Co. and our very own Mt. Begbie Brewing Co. banded together to create a dark saison that was launched at the end of November, just in time for the beginning of the ski season.

The collaboration is also meant to bring awareness and support to Avalanche Canada, with a text-to-donate number listed on every can and a release of coordinating socks. $5 of each purchase of the socks will go directly to the organization and their work in public avalanche safety.

There’s a certain level of pride that comes with claiming some of the best snow conditions in the world and as tales of the expanses of champagne powder spread and our communities embrace the term more and more, tales of the Powder Highway are likely to become less whispered and more proclaimed loudly far and wide.