Plans are underway to redo much of the public signage in Revelstoke
Video update: Wayfinding presentation video is at the end of this story.
A signage consultant has presented three options for future Revelstoke wayfinding signs and is hoping to narrow it down to the final option soon.
Andrew Thompstone of Cygnus Design Group presented his report on city wayfinding signage and options for updating it to a City of Revelstoke committee on July 11.
Find out more: See our previous story on city plans to redo Revelstoke wayfinding signage.
In his report (PDF link), Thompstone presented three different working options for the rebranding, including examples of different types of signs for each scheme. He also presented a more detailed report on options for the signage plan (PDF link).
The three options are loosely based on different theme words. Here are visual representations for each:
Concept 1: Mountain theme
This option emphasizes the mountain theme for signage.
Concept 2: Mountains and views
Similar to the mountain theme, this one emphasizes views as well.
Concept 3: Heritage theme
This theme places more emphasis on heritage elements, such as brick.
Current signage is ‘cluttered’
Thompstone said the current wayfinding signage in the city is a mix of many different kinds of signs from different eras and that it mixes commercial and wayfinding signage.
“We really want to look at trying to clean up the sign system, remove signs that are unnecessary and only really have signs that are critical to making sure that wayfinding is easy,” Thompstone said.
Thompstone said wayfinding signage should be separate from commercial signs, noting that many of the city signs on Victoria Road, for example, advertise hotels and other accommodations. “We want to make sure that any advertising is a separate piece from wayfinding,” he said.
Thompstone said the keyword themes of the new signage are “authenticity, adventure and heritage.”
He said signage would be made from materials that match Revelstoke’s heritage and organic appeal, such as wood, raw metals and brick, saying it was a “truth to materials” concept.
One idea floated is to divide the city into three areas, each with differently coloured signs. Red for downtown, green for most of the rest of Revelstoke and blue for the Revelstoke Mountain Resort area.
Thompstone pointed out the opportunity to create “Instagrammable moments” through the signage. The placement of some of the signs would allow people to snap selfies of the signs.
One of the challenges in the process will be figuring out how to integrate two different branding schemes in the signage. The City of Revelstoke has its own logo, which is comprised of several elements including a mountain background, the bear statues in Grizzly Plaza and train elements. Tourism Revelstoke has just redone their brand. The final designs will have to overcome this challenge of dealing with two different branding schemes.
Thompstone said he drew inspiration from wayfinding signage in other resort communities like Whistler, Tofino and Squamish.
The new wayfinding signage concepts were developed after meetings with stakeholder groups, including tourism organizations. Nobody attended the public open house on the new signs — the organizers blamed a conflict with a Toronto Raptors playoff game. There were 57 responses to a city survey about the new signage.
City of Revelstoke economic development director Ingrid Bron joined Tourism Revelstoke marketing director Meghan Tabor in giving a brief presentation to the committee meeting.
Bron said there are still many steps left in the wayfinding signage process, including surveys, an open house, a farmers market display, connecting with regional signage and planning phases of the signage.
Update, July 16: Check out the video
For more information, here’s the video of the signage concept presentation, including Ingrid Bron and Meghan Tabor who introduce the presentation and give background on its tourism initiative funding. The wayfinding presentation from the July 11 committee meeting starts here: