Revelstoke got a chance to check out its new city logo Saturday, Aug. 30 at the final REVY Live Outside of the season. With opening performances from the Revelstoke Highland Pipe band and a speech from Mayor Gary Sulz, the event marked the soft launch of the new logo after over a year of work and community feedback.
“We can only do this community justice when this community shares their thoughts, ideas and asks questions,” Sulz told the audience.
The new logo is one part of an overall brand and communications strategy redevelopment, spearheaded by Francesca Williams, City of Revelstoke communications coordinator. Early on in her role with the city, Williams noted an opportunity to involve the community more in future conversations from city staff and council members.
“My hope through this project is that we’re laying a solid base to be able to build on that opportunity for engagement,” Williams said.
Building from a core “City of Revelstoke.” typeface, the logo can switch out colours and icon elements to help distinguish between tone and themes of the communication being sent out.
With visuals designed by local artist Adam Fraser, the logo includes silhouettes of bears, an outline of Mount Begbie and can swap between burgundy, gold, forest green, river navy or black and white. Other secondary elements will help differentiate between city departments.
The Revelstoke Stop aims to visually tie the City of Revelstoke, Tourism Revelstoke and the Revelstoke Chamber of Commerce together. Incorporated into the Tourism Revelstoke logo in 2019, the full stop punctuation mark has a long history in Revelstoke’s signage and name over the years. From the railway signs that marked the upcoming stop to the sign on the first city hall, the period has long been a part of Revelstoke’s name.
“Bringing that element in just helps to visually showcase this partnership we have,” Williams said.
Blending themes of professional communication with Revelstoke’s unique history and culture was a key focus for Williams, who dedicated an entire corkboard in her office to previous Revelstoke logos, visual elements and key points in the town’s history.
That background work solidified an idea of what Revelstoke is and the community Williams would be representing and connecting with in her role as communications coordinator
“I want to be speaking to the community as fellow community members, because that’s what we all are at city hall.”
The soft launch of the new Revelstoke logo marks the start of an overall reworking of communication assets for the city, and Williams’ next project is to tackle the City of Revelstoke website.
“This community deserves a platform that tells them how they can access city services,” Williams explained.
The new logo will be rolling out on future City of Revelstoke communications, but don’t expect to see too many changes. Similar to the smaller work that followed after the completion of the comprehensive bylaw rewrite project, Williams said much of the changes now will focus on things behind the curtain such as updating letterheads and coaching staff in new communications strategies.
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