Tourism Revelstoke supports worldwide snowboarding competition in Revelstoke

This story is part of a feature that first appeared in print in Revelstoke Mountaineer Magazine’s December 2022 issue. Read the entire e-edition here:

The brainchild of snowboarder Travis Rice, the Natural Selection Tour (NST) showcases top riders, from Olympians to big mountain film icons, all competing in exciting natural and naturally enhanced terrain. Revelstoke will host the second stage of the competition within Selkirk Tangier’s Heli Skiing tenure.

The event in is supported by Tourism Revelstoke, which recently received significant grant funding from the provincial government that aims to strengthen B.C.’s reputation as an event destination by providing funds to event organizers to amplify the reach of an event. Tourism Revelstoke received $200,000 to support NST at Revelstoke Mountain Resort.

Tourism Revelstoke’s Marketing and Destination Director, Meghan Tabor, says that given the size and scale of the event, most of the funding will go towards TV and production costs.

The 2023 tour will host 24 of the world’s best riders in three new stages as they move through DUELS, Revelstoke, BC, and Alaska.

Stop number one, DUELS, is hosted worldwide and will feature head-to-head competitions between sixteen men and eight women in locations worldwide during February 2023. The 12 riders to come out on top of the DUELS will participate in YETI NST Revelstoke on March 4–11, followed by stop number three outside Valdez, Alaska, from March 25–April 1.

NST’s mission is to inspire people to forge a deeper relationship with Mother Nature.

“NST is aligned with our destination reputation and will offer a good opportunity for brand awareness for our target winter audiences (adventure travellers),” says Tabor. “Adventure travellers are considered “high value” visitors, with as much of 70% of their expenditures remaining in the communities visited.”