After overcoming back-to-back challenging tourism seasons, Tourism Revelstoke is celebrating a win.
On March 10, Tourism Revelstoke won a BC Tourism and Hospitality Award for Professional Excellence. Winners were announced at the 2022 BC Tourism and Hospitality Conference in Richmond, B.C.
“It’s [COVID-19] been pretty tough on the tourism industry, so it’s a real honour to be considered a standout in the field,” said Robyn Goldsmith, brand and content manager for Tourism Revelstoke.
“Hopefully it helps our residents in particular trust us [Tourism Revelstoke] in our direction, as well as all of our tourists and stakeholders, just know that they’re in good hands,” Goldsmith elaborates.
There were nine categories for tourism operators to win on Thursday. Tourism Revelstoke won the Professional Excellence category, an award sponsored by Destination Think!. According to the BC Tourism and Hospitality website, this award “recognizes the significant accomplishments and examples of professionalism, leadership, and excellence by hoteliers in BC.”
Tourism Revelstoke received the nomination alongside two other finalists: Travel Penticton and Tourism Hope, Cascades & Canyons.
BC Tourism and Hospitality Conference signals hope for struggling industry
Although all three finalists demonstrated grit and ingenuity throughout the pandemic, Goldsmith points to three standout campaigns from Tourism Revelstoke that snagged their win.
“I think we were pretty quick in responding to the pandemic and then really encouraged masks [before they were mandatory],” Goldsmith said. Then, Tourism Revelstoke saw massive traction from their #TakeOutRevy campaign. Finally, Goldsmith points to the Thanksgiving Back campaign as another standout.
For an industry so hard-hit by the pandemic, the conference and awards ceremony served as a much-needed morale boost, Goldsmith adds.
“The last time we were at this conference was when they declared COVID-19 a pandemic. So it was pretty cool, two years later, to be back in that room with all of our colleagues,” she said.
“It was a really inspiring conference. It feels like our industry is on the road to recovery.”
The 2022 BC Tourism & Hospitality Awards were presented by the British Columbia Hotel Association (BCHA) and Tourism Industry Association of British Columbia (TIABC), in partnership with Indigenous Tourism British Columbia (ITBC).
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