Revestoke lift-access bike park survey sparks interest

An online market survey of the potential for a lift-accessed mountain bike park in Revelstoke drew 930 completed surveys in the week since it was posted online on Jan. 13.

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A market survey for a potential lift-access mountain bike park in Revelstoke drew a lot of interest this past week. Photo: Screenshot of Uplift Bike Park Facebook page.

A nice logo and your own website can do a lot for your cause, as Uplift Bike Park learned this week.
The online market survey of the potential for a lift-access mountain bike park in Revelstoke drew 930 completed surveys in the week since it was posted online on Jan. 13.
Their Facebook page and website leave a lot of questions unanswered, though. The lack of information led to speculation about just exactly what Uplift Bike Park is.
So, we asked.
Jason Zimmer is a Revelstoke resident keenly interested in having a chairlift park here in Revelstoke. He approached many local authorities about the potential for a park, such as at Revelstoke Mountain Resort.
During that process, he identified an opportunity. There wasn’t a lot of market data on the potential for a park here, so he took it upon himself to create the survey and promote it online.
“I was just expecting it to be through my friends and in town … It kind of went crazy,” Zimmer told the Revelstoke Mountaineer.
He’s received surveys from Revelstoke and many from Alberta and the Okanagan.
His goal was to prove there is demand for the lift access concept here, and the survey has shown there certainly is a lot of interest and passion for it.
“I think it could really help the summer tourism industry here,” Zimmer said. “A lot of people from Calgary commented that they travel past Revelstoke every summer to Silverstar.”
As for the website and logo that made people wonder if Uplift Bike Park was some kind of business venture, Jason said the extra effort was “more to make it a little less like a high school project.”
Zimmer is an electrician, not a developer.
So far, he’s happy with the results: “It’s nice to see the interest. I just think it’s good information to have. [Respondents] are actually leaving thoughtful comments.”
Zimmer hopes one day his family can go ride at the hill, and hopes his survey can be helpful in getting the conversation going.
His plan is to run the survey until about the end of January, then compile the results during February and share them freely.

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