Revelstoke council approves $3.2 million wayfinding signage plan

The first phase of signage will be installed over the next two years.

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An image from the Revelstoke wayfinding signage plan that was adopted by council on Feb. 11. Photo: City of Revelstoke report

Revelstoke city council has approved a $3.2 million plan to redo much of public signage in Revelstoke to improve the visitor experience.

The decision came at council’s Feb. 11 meeting.

The six-phase plan will see signage projects completed across the city over the next decade or so. It will include removing many of the existing wayfinding signage and replacing them with updated signage.

Phase one, which is scheduled for completion over the next two years, will include replacing the gateway signs, the welcome sign, adding park “identity” signage, and putting up signage at the Fourth Street roundabout.

A staff report said the first phase will cost $550,000 and be supported by resort municipality initiative funding, and that the city hopes to find grant funding for the remaining phases.

An image of proposed signage options as part of Revelstoke’s new wayfinding strategy, which was adopted on Feb. 11. Photo: City of Revelstoke image

At the council table, some supported the initiative, while others expressed some reservations.

“We definitely need to take Revelstoke to the next level in terms of tourism,” said Coun. Cody Younker, adding customers at the retail store where he works often ask for directions. “I’m in full support.”

Coun. Jackie Rhind expressed concern about the full price tag. “At 3.8 million dollars it feels like the signs should be made from gold,” Rhind said.

See the presentation and council discussion here:

There was some ambiguity about the final price tag. City economic development director Ingrid Bron said the wish list for the signage project was $3.8 million but that had been pared down.

Bron said that funding for subsequent phases and the details of what’s included in those phases will likely evolve as the project develops over the years. The overall plan will require new funding at each phase, and Bron said that the full plan will require development as it goes along. “Ultimately It will depend on all of these variables, especially external funding sources and identification, phase by phase, of priorities,” she said.

The city has hired Cygnus Design to do project management for the sign installations.

The total cost of the project is $3,182,035. A staff report outlined costs by phase.

Have a look at the proposed signage plan here.