Revelstoke is gearing up for one of the biggest shopping nights in town, with businesses preparing for Moonlight Madness 2024, the Friday, Nov. 29 sales day that marks the start of holiday shopping season.
“It’s that first stretch where we really see people get excited about doing their Christmas shopping and getting some things checked off their list,” said organizer of Moonlight Madness and co-owner of Style Trend Clothiers and The Annex, Diane Bull.
Stores, restaurants and local organizations will offer deals, sales and other incentives for Moonlight Madness 2024. With most of the businesses in Revelstoke centered around the downtown area, patrons often enjoy an evening walking amongst the shops enjoying free warm drinks, music and winter lights installed throughout the downtown.
What to expect
Previous years have offered gift wrapping services, childcare opportunities and discounted food options to help folks get as much out of the night as possible. For those who might not be downtown every day, Moonlight Madness is a great way to see what’s available locally before shopping elsewhere, Bull said.
“People with small kids, people who live busy lives… don’t have a chance to really be going through all the shops constantly to get ideas of what there is out there.”
Revelstoke’s business scene has grown since last year’s Moonlight Madness, and Bull said the evening is one more great opportunity to introduce the community to the latest opportunities in town.
“It’s been going for so long it’s quite a well oiled machine.”
Moonlight Madness and Welcome Week
Started in the 1980s by local business members in an effort to keep Black Friday shopping energy and other holiday shopping needs in town, Moonlight Madness coincides with Welcome Week. While Welcome Week is geared towards newer folks in town getting their feet under them and learning what Revelstoke has to offer, Moonlight Madness remains an event deeply rooted in the community. It’s reputation of being one of the highest sales days for businesses in town, rivaling Boxing Day and Black Friday sales cements the night as a way for the community to support while local businesses show their appreciation.
“Everyone’s out and excited to be supporting these local businesses,” Bull explained when asked what keeps the magic alive for the locally-celebrated event. “I feel like that’s the best part of it for [business owners], just seeing everybody. Everybody’s happy, and they probably had four glasses of wine on their tour, so they’re extra happy.”
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