HeliCat Canada announces bold new vision for the future of helicopter and snowcat skiing industry

The industry's key goal is for 100 per cent of HeliCat Canada Members to be carbon neutral by 2030.

Ross Cloutier, Executive Director of HeliCat Canada and Rob Rohn, President of HeliCat Canada announced the bold, new ambitions the organization has planned for the future of the helicopter and snowcat skiing industry. Photo: Mike Sadan/Whistler Heli-Skiing

HeliCat Canada is the primary trade association behind the helicopter and snowcat skiing industry. During a special announcement on January 11, 2023, HeliCat Canada announced its bold new vision for the industry’s future — Sightline 2030.

The critical goal of Sightline 2030 is to have all members of the association transition to carbon neutral by 2030. Revelstoke is a hub for many British Columbia helicopter and Snowcat skiing operations.

HeliCat Canada is an association that promotes the growth of the helicopter and snowcat skiing sector. They say their goal is to do that in a way that is economically, environmentally and socially responsible through research, education and advocacy. The association consists of 38 members — 16 snowcat skiing operators and 22 heliskiing operators — who operate in 49 different areas in B.C.

“Based on the values that have guided the helicopter and snowcat skiing industry for decades, HeliCat Canada has re-imagined the future of our industry with Sightline 2030,” said Rob Rohn, President of HeliCat Canada. “We are passionate about maintaining public safety, building upon our legacy of environmental protection and being of service to our neighbours, colleagues, guests and partners. We’re looking forward to this collaborative journey.”

Rob Rohn, President of HeliCat Canada. Photo: a screenshot of the press conference on January 11.

The vision for the industry maps out a journey based on values of public safety, environmental stewardship and excellent service, says Rohn.

“Both the short- and long-term goals of Sightline 2030 will guide us as we continue to apply best practices in the areas of sustainability, safety and service,” said Ross Cloutier, Executive Director of HeliCat Canada. “Our vision will also guide HeliCat’s trade accreditation program, promote our sector’s relationships with First Nations and further the growth of the helicat sector in a way that is economically, environmentally and socially responsible for years to come.”

The key objectives of Sightline 2030 include achieving 100 per cent net carbon neutrality by 2030, continuing the commitment to fund avalanche research to support the safety of HeliCat members, guests and the general public and issuing a 2025 and 2028 Social Impact and Responsibility Report to measure their inclusiveness and social contributions to society.

“We are excited to see this ambitious vision coming to life in our beautiful province,” said Lana Popham, Minister of Tourism, Arts, Culture and Sport. “Sightline 2030 aligns well with several government priorities related to reconciliation and environmental sustainability, and we know our tourism industry will benefit from this project.”

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Nora Hughes is a recent graduate of the Thompson Rivers University Interdisciplinary Program, where she combined her passions for Adventure Tourism, Communications and Journalism. With a strong interest in community news, Nora is passionate about giving a voice and face to the people of Revelstoke through storytelling.