Revelstoke Accommodation Association executive director Thom Tischik discussed some of the advances tourism marketing efforts in Revelstoke have made in the past year, during his Feb. 24 presentation to Revelstoke City Council.
RAA partners with Tourism Revelstoke and uses a hotel tax funding stream funds to promote the city abroad, especially in the US, New Zealand and Australia. Funds collected over the years since the hotel tax was implemented have added up to $2.4 million.
“We leverage that money significantly,” he said.
“That $2.4 million could easily go to $3.5 million, no problem. It’s just how we leverage with either partners in the community or agencies like Kootenay Rockies Association or Destination BC.”
Tischik attends a number of travel trade shows and reports that not only is the airport and local shuttle services essential for the community, they are an attractive selling point in the travel industry.
Currently the Revelstoke Accommodation Association contributes $25,000 to the service.
“We have to keep those in place,” Tischik said.
“Just this month, up until the 18th of February, the local shuttle has handled 8,188 people. So if you think about how many cars have been reduced going up and down to the ski resort, it’s phenomenal.”
Meanwhile the Revelstoke Visitor Centre is reporting positive progress since moving from the Grizzly Plaza to Victoria Ave in January.
“When visitors come to town we have a captive audience. We can upsell them, we can get them moving around town,” Chamber of Commerce executive director Judy Goodman said.
“We can get them staying longer and we do. It’s a big plus for us to be so visible and have so many people coming through.”
The visitor center plays an essential role in relocating stranded travellers when the highway closes and after long delays in December and attempts at placing people in private homes they now have a definite plan in place.
“Usually we have a pretty good idea of what’s [accommodation] available. We want to make sure that every available room in Revelstoke is sold,” Goodman said.
“[Then] we say to people, we’ll put you on the list, but go out have something to eat, go to a movie, go bowling, go to the rec centre, whatever.
“Check DriveBC or come back here. If the highway is still closed then we open the C3 church.”
His Feb. 24 report to council covered a lot of ground, including digital and print promotion efforts.