Brief: Tourism Revelstoke launches campaign to support Avalanche Canada

It’s hoped the campaign will help spur recognition of the importance of Avalanche Canada’s avalanche forecasting and safety programs

A snowmobiler studies snow conditions in this Avalanche Canada file photo. Photo: Raven Eye Photography

Tourism Revelstoke has launched a winter campaign encouraging donations to Avalanche Canada it hopes will spur recognition of the importance of avalanche forecasting and safety programs.

In anticipation of winter 2020-21 being a big year for backcountry skiing and backcountry access, Tourism Revelstoke says it wants to ensure, “we are dong our part to support Avalanche Canada’s effort to keep backcountry users safe.”

“We are anticipating a larger number of people entering the backcountry this winter, and we know how important Avalanche Canada is as a leader in backcountry education and safety,” Meghan Tabor, manager of Tourism Revelstoke said in a statement. “With Revelstoke being such a mecca for exploration, backcountry adventure is in our DNA. While we want to promote this recreation opportunity, we also want to recognize and support the organization that provides the programs to keep people safe while they are out there.”

This winter, for every visitor who stays two nights or more in participating accommodation and accesses the backcountry via ski, snowboard, or snowmobile, Tourism Revelstoke will donate $10 to Avalanche Canada. Tourism Revelstoke is also encouraging backcountry users to donate to Avalanche Canada directly. The tagline for the campaign: “You’re getting out there and we’re giving back.”

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