Arts briefs: New boutique country festival, Arts Revelstoke rebranding, strategic growth plans

Revelstoke Arts Council's annual meeting highlights new branding, initiatives and directions for the growing arts organization.

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Two new options for the new Arts Revelstoke brand were presented at the Revelstoke Arts Council's May 29 AGM. Photo: Aaron Orlando/Revelstoke Mountaineer

The new Blue Heron Night of Music country, folk and bluegrass festival adds to a growing list of Revelstoke arts scene attractions that were highlighted at the Revelstoke Arts Council’s May 29 annual general meeting.

Blue Heron Night of Music organizer Sarah Erikson talks about the new festival. Photo: Aaron Orlando/Revelstoke Mountaineer

Organizer Sarah Erikson shared some details of the small, one-day festival taking place on a private property south of Revelstoke on Friday, Aug. 31. The family-friendly festival will feature acts including Swear by the Moon, Denim Daddies, Bouquet and headliner Mariel Buckley. The show will run from 3:30-11 p.m. to kick off the Labour Day long weekend. It’s named after a huge blue heron rookery in the area. The festival will be officially announced in early June.

Revelstoke Arts Council chairperson Carol Palladino. Aaron Orlando/Revelstoke Mountaineer

The new festival was just one of the highlights at the Revelstoke Arts Council’s annual meeting. Board chairperson Carol Palladino outlined the many programs and initiatives under their umbrella, including the Revelstoke Performing Arts Centre, the award-winning Revelstoke Summer Street Fest which offers free music in Grizzly Plaza each night in the summer, the new LUNA arts festival which attracted 3,500 to its first offering in 2017, the ArtStarts youth performance program, Movies in the Mountains, and many more.

Also unveiled at the meeting was a new ‘Arts Revelstoke’ rebranding process. Palladino said it was “a new brand that will encompass the visual and performing arts in Revelstoke.”

Two new options for the new Arts Revelstoke brand were presented at the Revelstoke Arts Council’s May 29 AGM. Photo: Aaron Orlando/Revelstoke Mountaineer

The new umbrella brand will make it easier for locals and visitors to access arts in Revelstoke. Two branding options were on display at the meeting, and feedback is welcome to help with the process.

The Revelstoke Arts Council (RAC) continues to grow, and has made the transition from a working board to a staff-run organization, with Miriam Manley as executive director and new hire Celina Caputi as program assistant. They oversee several staff working at the performing and visual arts centres.

Attendees at the 2018 AGM. Photo: Aaron Orlando/Revelstoke Mountaineer

The RAC recently set new goals during a strategic planning session, where new targets were set. They include broadening and deepening relationships with community groups, fine-tuning programming to increase resonance with the community, and engaging the RAC membership, among other initiatives.

To learn more about the Revelstoke Arts Council, visit their website here.

Aaron Orlando
Aaron Orlando is the Creative Director of revelstokemountaineer.com and Revelstoke Mountaineer Magazine. He's worked in Revelstoke as a journalist and editor for the past 12 years. If you have tips on Revelstoke news, events, outdoor life, community or anything else, contact Aaron at aaron@revelstokemountaineer.com or call/text Aaron at 250-814-8710.