Revelstoke Cooper’s Foods to become Save-On-Foods

We were one of the first and now Revelstoke's Coopers Foods is one of the last as the brand is phased out and rebranded to Save-On-Foods.

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Cooper's Foods will be changed over to well known brand Save-On-Foods. Photo: Emily Kemp/Revelstoke Mountaineer

Revelstoke is where it began but after a long run of about 58 years, local grocery store Cooper’s Foods will change its banner to Save-On-Foods starting on May 6.

The store will be one of the last in about 15 Cooper’s Foods stores across the province to change over, a move from parent company Overwaitea Food Group to slim its grocery brand offerings to the well-known Save-On-Foods.

Revelstoke store manager Rob Bett said the changeover will be better for the consumer. Photo: Emily Kemp/Revelstoke Mountaineer
Revelstoke store manager Rob Bett said the changeover will be better for the consumer. Photo: Emily Kemp/Revelstoke Mountaineer

Revelstoke store manager Rob Bett said the change is mostly cosmetic but, as many local residents still do bulk shopping runs out of town, there will be benefits for the local consumer price-wise.

“It’s going to be big for the community,” he said. “Our pricing structure does change for the good, for the consumer. And with the offering of Darrell’s Deals and Fresh Solutions, the flier goes from a four-page ad to a nine-page ad, so way more things are added on special.”

The Save-On brand recently introduced Darrell’s Deals, named after president Darrell Jones, which sees a high value item go on sale. The More Rewards card will still operate as normal.

Revelstoke's Cooper's Foods will be rebranded to Save-On-Foods. Photo: Emily Kemp/Revelstoke Mountaineer
Revelstoke’s Cooper’s Foods will be rebranded to Save-On-Foods. Photo: Emily Kemp/Revelstoke Mountaineer

Phasing out the Cooper’s Food brand is an end to a historical story, which began in Revelstoke in 1956. It was here that the Cooper family began their grocery business but it wasn’t until they moved to Kamloops later to open more stores that the grocery brand was branded Cooper’s Foods.

Overwaitea purchased the brand, which included the Revelstoke store, in 1999. Ron Cooper, founder of the family chain, died in 2008 at age 96.

The changeover from Cooper’s Foods to Save-On-Foods began mid last year, and at the time the Cooper’s Food brand was reportedly not anticipated to be phased out completely. Almost all stores now have changed with most recently Kelowna and Vernon in March and Kamloops, who had the most Cooper’s outlets with four, in February.

The Merritt store will change at the end of May.

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